CHURCH Magazine Media Kit

Jump to:

• Readership at a glance
• 2008 Ad Rates
  
• Advertising specs

All advertising inquiries should be made to our advertising office:

Roth Advertising Inc.
P.O. Box 96
Sea Cliff, NY 11579

Email:

Readership at a glance

Average print run: 8,000

Paid subscribers: 7,000 + avg. 3 pass along copies each (Readership: 28,000, not including the more than 200 libraries that subscribe)

Market:

• Catholic pastoral ministers
• Pastors, deacons, laity on parish staff
• Catholic lay leaders in dioceses & parishes
• Pastoral & finance council members
• Catechists, musicians, liturgy, Bible, evangelization, and social ministry committees)
  
  

Educated readers: 84% of subscribers on a reader’s survey hold at least a Master’s degree. Readers make decisions, set budgets, and select materials for church buildings and parish programs. They read widely, hold & attend conferences, make retreats and sabbaticals, travel, and encourage the average parishioner’s selection of products and services

Who should advertise:

• Publishers of books, periodicals, and programs (religious education, evangelization, leadership, small groups, Bible study)
• Conference organizers
• Colleges and institutes
• Vendors of computer office systems, sound systems, and musical instruments
• Architects and liturgical consultants
• Vendors of worship enhancements (vestments, candles, music, etc.)
• Consultants on environment (renovations, extensions) and grounds.
  
  

2008 Ad Rates

Special Center Section Ads

2008-2009 themes:
Parish Pastoral Councils and Planning, (Spring 2009) 25th anniversary NPLC, (Summer 2009) Ministering with persons with disabilities

All 4-color CMYK in Center Pullout Section add $250

Inserts (Furnished)

Full-size; 4-page only: $2,500.Trim size: 8.375”w x 10.875”h. The insert must be head trim with 1/8” left at the top for the trim. The lip must be no less than .25” and no more than 1.5”

• First-time advertisers may be asked to pay in advance.
  
• Design assistance can be provided for an additional charge.
  
• Charges for printer corrections will be added to cost of ad.
  
• All prices net of agency commissions.
  
• Advertising cancellations not accepted after copy due date.

Space Reservation and Due Dates

Advertising Specifications

Color
CHURCH is normally a 64-page magazine printed on bright white stock, with 32 full color (CMYK) pages and 32 pages printed in black plus one Pantone Uncoated (PMS) color selected by the editors for the issue. A 16-page glossy center section accounts for half the CMYK pages. Extra copies of the center section are printed and circulated as a freestanding publication. Center section color costs are discounted.

For the two-color pages, the prices above are for black & white. To use black and the assigned PMS color of the issue, add $50. For black & white or two-color ads, the black must be PMS or grayscale—there can be no CMYK or RGB color in the ad file. To use our PMS color, set the angle as Magenta. Full color ads must be CMYK, with no PMS or RGB color in the file.

Covers are all full color (CMYK), and color is included in the listed price. For full CMYK color on inside pages, add $500; for center section CMYK add $250.

Digital Requirements
PDF high resolution files are the preferred format: Optimized for print with fonts embedded in the file and all graphics scanned at 300 or higher resolution. Art, photos, logos, etc., must be scanned at 300 resolution. JPEG files not accepted. Four color ads must be submitted in CMYK color only (no PMS or RGB).

Fonts
Use only postscript fonts for Quark files. Use actual typefaces and not menu attributes in Quark. For example, if you need palatino bold, use the font named “bold palatino bold” and not palatino regular made bold by applying the bold attribute. Supply all screen and printer fonts used in ad.

Graphics
Color correction, sizing, and rotation must be done in the original application, i.e., Illustrator or Photoshop for graphics, not in Quark. Do not send LZW compressed files. For best results printing shades of gray, use 20% or higher tinting.